About Kate
Kate is a Creative Leader and Strategist experienced in creating B2C digital customer experiences by bringing brands and products to life with compelling stories, creative and content. Especially adept at strategizing, ideating, and leading teams to produce data-driven creative and content that compels customers to take action/buy and stay involved with the brand.
Expand global brands across media and audiences.
Develop integrated customer experiences that increase the customer base, encourage retention, and deliver on ROI.
Leverage research, analytics, user testing, and extensive experience in creative to inform all of the creative process.
Lead the development and adoption of style guides, component libraries, and processes that speed up the creative process.
Craft and deliver communications, presentations and budgets that prompt internal stakeholder adoption of creative plans and campaigns.
Translate business goals into creative strategies and 360º campaigns across media including, web, mobile, advertising, marketing, video, and print.
CLIENTS & EMPLOYERS
• Sam’s Club • Pottery Barn • Williams-Sonoma • Electronic Arts/Glu Mobile • Gap • Nike • minted.com • Macy’s • West Elm • Charles Schwab • Carter’s • OshKosh • WalMart • Leapfrog • Reebok • Bare Escentuals • The North Face • Jansport • United.com • Yes To Carrots • French Laundry • Goldman Sachs • Cannondale Bikes • McSweeney’s • HP.com • AT&T • Sephora • Amazon • Toys R Us • Target • Old Navy • Banana Republic • Design Within Reach •
Kate Addiego
{ t } 415.812.4797
{ e } kate@addiego.com
Contact
kate@addiego.com
+1 415 812 4797